Art Direction
PayBright Spring Campaign
April 22, 2022
Spring has sprung with Paybright.
We shot the spring campaign stills and video for PayBright by Affirm. Assets were used across all brand channels, including website and social.
Creative direction: Dani Roche
Production: Dani Roche
Photography: Chloe Lukas
Art direction + prop styling: Dani Reynolds
Photo assist + retouching: Blake Keen
Video: Leah Lalich, Coven
Video colouring: Erik Bayley, Nice Shoes
