Frank And Oak #ResponsibleDenimLab
Frank And Oak denim was created using sustainable methods and materials in an effort to encourage mindful consumption. Inspired by the brand’s innovations in production, the #ResponsibleDenimLab installation by Kastor & Pollux celebrates three of their leading practices.
Step into the lab to explore the key elements of each approach: water (hydro less production), organics (sustainably grown and harvested cotton)
and rejuvenation (the use post consumer waste materials). In each of the 4 fitting rooms – installed at Frank And Oak’s Eaton Centre location – consumers are invited to explore the key elements of each approach via an immersive, multi-disciplinary experience.
Creative direction + design: Dani Roche
Art direction + photography: Dani Reynolds
Documentation: Dani Reynolds