International best-selling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley's handbook for making technology habit-forming. You didn’t love this book--but did it have any redeeming qualities? The reader sounds so robotic that no information is sinking in. If you've read Robert Cialdini's "Influence" and used any mobile social network, you've already read this book and then some. Daniel Henning, How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You, By: I even tried speeding it up to 1.25x but it does't help. When the back flap says everybody in silicon valley is talking about it - and reading the title it would appear this book applies to all products. Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products. Jason Fried, Eric Ries, How Effective Product Management Creates Real Value, By: Eric Ries, Narrated by: The next Larry Page or Sergey Brin won’t make a search engine. Good book good overall ideas. Please disregard any reviews mentioning poor audio quality prior to December 2019. Nir Eyal knows how technology can be used to capture people's attention. Please try again. BUT, his recording of this book is awful. It's a bad question, and everyone will lie to you at least a little. By: Marty Cagan. John Zeratsky, This audio book should be banned on audible. Hooked is based on Eyal’s years of research, consulting, and practical experience. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. $14.95/month after 30 days. I'm an hour in and I have to give up. Notable companies were making billions of dollars selling virtual cows on Would you ever listen to anything by Nir Eyal again? Mike Chamberlain, How Any Startup Can Achieve Explosive Customer Growth, By: But: the content lends itself much more to a written format. Sales get potential customers to open their wallets to buy the product. What did you like best about Hooked: How to Build Habit-Forming Products? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success. He obviously recorded it himself it in a very low tech way, and the audio quality switches throughout the book from bad to worse. By: This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Blake Masters, Narrated by: $29.96 — Kindle $14.99 Read with Our Free App Audiobook $0.00 Free with your Audible trial Hardcover ... Hooked Workbook: Supplemental Workbook for Nir Eyal's "Hooked: How to Build Habit-Forming Products" Nir Eyal. Eric Ries. This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. The ultimate guide to building an app-based business - now revised and updated. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. It's more influential than advertising and far more effective. Not sure who is reading it but it’s very annoying the way he says Pinterest and Snapchat like he’s never heard those words before. Carlos González de Villaumbrosia, Word of mouth makes products, ideas, and behaviors catch on. Would you be willing to try another book from Nir Eyal? Basically a summary of Robert Cialdini book influence and Charles duhigg the power of habit. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. Tom Griffiths, Narrated by: By: Reviewed in the United Kingdom on September 30, 2016. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Record again with a real narrator please. Who might you have cast as narrator instead of Dave Wright? Reviewed in the United Kingdom on June 19, 2019. Dan Bittner, How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play, By: You will get an email reminder before your trial ends. Top subscription boxes – right to your door, Marketing & Sales (Audible Books & Originals). Unable to add item to List. How I Got Hooked In 2008, I was among a team of Stanford MBAs starting a company backed by some of the brightest investors in Silicon Valley. The Lean Product Playbook is a practical guide to building products that customers love. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Bad microphone. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. This book lays down a model building engagement by having users constantly return to your app. But it offers lessons regardless of where your heart lies as a designer or indeed entrepreneur. Brian Christian, By: The vast majority of the population now carry round with them a device that triggers their attention, businesses and services can get them thinking or acting in desired ways around the clock. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. First time visiting Audible? Nir Eyal certainly knows his stuff. There was an error retrieving your Wish Lists. Hooked is a guide to building products people use because they want to, not because they have to. If this book wasn’t for you, who do you think might enjoy it more? What was one of the most memorable moments of Hooked? His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Nir Eyal Collection 2 Books Set (Indistractable, Hooked) by Nir Eyal, Indistractable by Nir Eyal, ... Hooked: Wie Sie Produkte erschaffen, die süchtig machen (German Edition) by Nir Eyal ... Audible Listen to Books & Original Audio Performances: Book Depository Books With Free Delivery Worldwide: He skips the words that he mispronounces, doesn't even bother to correct it. Why do some products capture our attention, while others flop? Definitely not. Apps have changed the way we communicate, shop, play, interact and travel, and their phenomenal popularity has presented possibly the biggest business opportunity in history. This is the first book I have listened to from start to finish, which has practical advice and tips to get started with your ideas straight away. The narration on this book is just horrible and I can't even finish it. Nir Eyal is a writer, teacher and consultant who has long advised start-ups and other businesses on designing successful products. It's your responsibility to find it, and it's worth doing right. Great for aspiring entrepreneurs. Découvrez les secrets de création de produits à succès dans le best-seller mondial Hooked : comment créer un produit ou un service qui ancre des habitudes de Nir Eyal.. Selon une étude universitaire, les gens consultent leur téléphone 34 fois par jour. I can't get into it because of the narration. The fault, argues this ingenious - even liberating - audiobook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. The companies that Google Ventures invest in face big questions every day: Where's the most important place to focus your effort, and how do you start? Whether you work at a start-up or a large, established company, we all know that building great products is hard. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. International best-selling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley's handbook for making technology habit-forming. Painful to listen to, Such a shame as the framework of what’s discussed is fascinating. Benjamin Yoskovitz, Narrated by: Listen to Hooked: How to Build Habit-Forming Products by Nir Eyal, Ryan Hoover. and others. Why do some products capture our attention, while others flop? Business owners and investors want their companies and the people who lead them to be equipped to answer these questions - and quickly. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results. How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Has Hooked: How to Build Habit-Forming Products put you off other books in this genre? Jonah Berger. How did the narrator detract from the book? What makes us engage with certain products out of habit? This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. How to Control Your Attention and Choose Your Life, By: By completing your purchase, you agree to Audible’s Conditions of Use. Walter Dixon, Discover the secrets of the most successful entrepreneurs of our time, By: What did you like best about Hooked? Cliff Kuang, If you can make it through the narration, you'll definitely get your money's worth. Better to get the printed version. This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Why do some products get more word of mouth than others? ... Hooked by Nir Eyal is one of the few great business books. In Indistractable, Eyal reveals the hidden psychology driving us to distraction. The content is soooo good and so up to date. I love this book, straight to the point with the facts and answers, I'm training to become a product markeer and I feel like I found the book for me. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. I watched an interview with him on Growthhacker.tv before getting this book. But every time we create something new, we go from 0 to 1. If you're an Audible subscriber you know what I'm talking about. By: Neil Hellegers, By: and others. He came a cross as a great speaker/lecturer, but this recording has destroyed any credibility the book might have. Découvrez les secrets de création de produits à succès dans le best-seller mondial "Hooked : comment créer un produit ou un service qui ancre des habitudes" de Nir Eyal. and others. I realized this painfully after buying the book and starting reading the first few pages (unfortunately, no try before you buy on amazon for me!). Read by a possible teenager who doesn't know how to read. By signing up for a free Audible trial and picking Hooked as your free audiobook, you get the Indistractable audiobook as well, for free. Perhaps surprisingly, they do it very differently from the vast majority of tech companies. Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Most new products fail. Designers make sure it has a great user experience and looks good. And the next Mark Zuckerberg won't create a social network. Nir Eyal – Hooked Audio Book Online. It's all melding into one. I have to get it in printed/digital format so I can actually get what the book is about. In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and blogs at NirAndFar.com. Why or why not? Read this book and tried to give it a second "reading" via Audible. Brian Christian. wtf....the narrator is the worst, like a robot. Audiobook narrated by Nir Eyal. If you are copying these guys, you aren't learning from them. Most startups don't fail because they can't build a product. By: Please try again. This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Erin deWard, How Today's Fastest-Growing Companies Drive Breakout Success, By: the airplane is the background at one point, he was ok but again terrible product for a book taking about quality products.was totally a distraction, The narration is done by Nir Eyal himself. Those are much more detailed books so if you’re looking for a summary of those works this is good for that. This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Ci sono degli studi ben accurati con degli esempi attuali, soprattutto sui "Trigger" … I’m not sure this is really the book to give that part of you some cud to chew. How could the performance have been better? Morgan Brown, Notes on Startups, or How to Build the Future, By: Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Truth be told, my favorite part was at the end of each chapter where he lays out questions you should consider to create your own habit-forming product. What more does a company need? Hooked is based around the four step process that causes products, apps to become habit forming. and others. 1-Page PDF Summary: https://www.productivitygame.com/upgrade-hooked/ Book Link: https://amzn.to/2NdXiaM FREE Audiobook … As a matter of fact, it's not their responsibility to tell you the truth. However the narrator is so bad I couldn't get through the first few chapters. Nir does a good job of explaining each idea and then providing multiple real world examples to showcase how each idea is being used by organizations you know. Subscribe to www.bookvideoclub.com to receive a new video summary of … For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. You'll learn product management principles that can be applied to any organization, big or small. IN ADDITION to the poor audio quality, he often stumbles through his words. Cliff Kuang, Brian Christian, Marty Cagan, Narrated by: I will definitely listen again. Quality narration is the obvious key to audiobooks. and others. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Rob Fitzpatrick, Narrated by: I am going to be listening to this audio book again . But many of those failures are preventable. It is impossible to follow and a robot would be better. By: Please disregard any reviews mentioning poor audio quality prior to December 2019. 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